Index · Edition · us-with-love-kisses-2025
With Love and Kisses
Hershey's 100th anniversary (2007 re-issue)
Re-issue of the 2007 Derry Noyes stamp, Hershey's Kisses licence, VeVe blind box on Valentine's Day
USPS Valentine's Day NFT edition from 14 February 2025 in collaboration with Hershey's KISSES. Based on the USPS With Love and Kisses stamp from 13 January 2007, designed by Derry Noyes (USPS art director) for the 100th anniversary of Hershey's Kisses. The digital edition features silver Kisses chocolate on a deep red background with Love on the heart and Kisses on the plume. Issued on Immutable X with two variants: Common (5,907 pieces) and Secret Rare (590 pieces), totaling 6,497 NFTs. A separate Pane of 20 with four rows of five stamps each was also released. This represents one of the few crypto stamp releases where a state postal operator partners with a private consumer goods manufacturer.
Variants
| Variant | Variant | Mintage | Rarity |
|---|---|---|---|
| Secret Rare | 590 | 1 | |
| Common | 5,907 | 2 |
About the With Love and Kisses NFT
USPS issued this Valentine's Day NFT on 14 February 2025 in collaboration with The Hershey Company. The design adapts the original With Love and Kisses stamp from 13 January 2007, created by Derry Noyes for the 100th anniversary of Hershey's Kisses.
Technical Specifications
| Detail | Value |
|---|---|
| Release date | 14 February 2025 |
| Platform | VeVe / Immutable X |
| List price | USD 6 |
| Common mintage | 5,907 |
| Secret Rare mintage | 590 |
| Total mintage | 6,497 |
| Additional release | Pane of 20 |
| Brand partner | The Hershey Company |
| Original designer | Derry Noyes (2007) |
Variant Distribution
The edition comprises two variants:
- Secret Rare: 590 editions (9.1% of total)
- Common: 5,907 editions (90.9% of total)
A separate pane of 20 stamps was also released alongside the main edition.
Design and Collaboration
The NFT represents a commercial partnership between USPS and The Hershey Company, adapting philatelic heritage for the digital collectibles market. The original 2007 stamp featured silver Hershey's Kisses against a red background, with Love inscribed on a heart and Kisses on a feather.
Frequently Asked Questions
What makes the Hershey collaboration special?
The With Love and Kisses NFT edition (February 14, 2025) is a brand collaboration between USPS and the Hershey Company — a US chocolate manufacturer whose HERSHEY'S KISSES product was introduced in 1907 in Hershey, Pennsylvania. The original With Love and Kisses stamp was introduced on January 13, 2007 for the 100th anniversary of KISSES — designed by Derry Noyes (USPS art director). 18 years later, in 2025, USPS digitized this stamp as NFT. The NFT edition combines brand cross-marketing with a major US consumer goods manufacturer, the resurrection of an 18-year-old stamp in the NFT space, and seasonal Valentine's Day marketing. This mixture is unique in the crypto stamp space — other issuers typically don't do brand collaborations with private consumer goods conglomerates.